04/07/2017

YouTube’s New Ad Strategy: Hide And Filter Conservative Channels

Christian Spencer, Red Alert Politics

YouTube is addressing a corporate boycott: Advertising sponsors are withdrawing ads, but the solution involves disproportionately censoring channels that are not politically correct, specifically anything remotely conservative.

Google AdSense, a program enabling YouTube publishers to receive ad revenue from corporate sponsors, caused titan corporations like AT&T, Verizon, Starbucks, Wal-Mart, Pepsi, and several others to pull their advertising from YouTube because their ads reportedly are premiering on channels with terroristic and hateful content.

In an effort to comply with corporate demands, YouTube has secretly enforced their restricted mode to hide age-inappropriate content, shield comments from all videos, and allow third-party media firms to evaluate which channels and videos should receive ad revenue. But it appears much of the content caught in this censorship sweep are conservative channels.

YouTube users under the age of 16 years old are affected by restricted mode, and while YouTube does have a kids app and parental controls, it appears channels with a conservative slant are unfairly invisible while their liberal counterparts have most of their videos viewable. 

For example, The Young Turks on “restricted mode” is the same as The Young Turks on “unrestricted mode.”

-Restricted mode- TYT

Lowder with Crowder on “restricted mode,” however, is completely different than Lowder with Crowder on “unrestricted mode.”

Screen Shot - YouTube

Unrestricted Crowder

In addition to delisting videos, YouToube is demonetizing on existing and newer videos. 

Google is partnering with third-party media firms that will monitor ads on reported channels to secure “brand safety,” according to Bloomberg. Its partners announced so far are comScore Inc. and Integral Ad Science Inc. —  but a closer investigation reveals these given firms have partnerships with broadcasting and online organizations like Sinclair Broadcast Group or AOL. This would mean corporate newsrooms and media affiliates can determine what is offensive.

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