04/06/2017

Pepsi Pulls Its Protest Ad [Watch]

E.J. Schultz and Ann-Christine Diaz, Advertising Age

Pepsi is pulling its Kendall Jenner ad after the spot drew a torrent of criticism, including complaints that the ad was not only clumsily executed but that it co-opted protest movements such as Black Lives Matter for commercial gain. The ad had been planned to run globally across TV and digital.

"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize," the brand said in a statement. "We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

Pepsi had stood by the widely mocked ad as recently as last evening when the brand issued a statement saying that the global ad "reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."

But a majority of people who weighed in on the ad on social media disagreed. Through 5 a.m. ET today, 77% of digital content engagement around the phrase "tone-deaf" mentioned both Kendall Jenner and Pepsi, according to marketing technology company Amobee, which monitors digital content.

Read full article



You May Also Like:

Quit Modifying Capitalism Andy Kessler, The Wall Street Journal

In Democrat-Led State Capitals, GOP Tax Reform Push Could Scramble Fiscal Plans Politico

Top U.S. General Says He Would Reject ‘Illegal’ Nuclear Strike Order From President Trump Chris Enloe, TheBlaze

One-Third Of 214 Arrested MS-13 Gangsters Were ‘Unaccompanied Alien Children’ [Watch] Ian Mason, Breitbart

New York Times Reporter: Obama Administration Misled On Al Qaeda Jenna Lifhits, Weekly Standard

A Fair Hearing By A Jury Of His Pervs Clarice Feldman, American Thinker

The NFL Commissioner Should Be Paid Far, Far Less (And I'm Available Cheap) Jeffrey Dorfman, Forbes.com

Thanksgiving Dinner Costs Less Than It Did 30 Years Ago, Thanks To The Free Market Investor’s Business Daily

‘Hope And Change’ — We Just Learned Who’s Paying 80% Of The Obamacare Mandate And It’s Bad Nick Arama, American News

Bald Kathy Griffin Unhinged: ‘I’m On A Hollywood Blacklist; My Legal Bills Are Through The Roof’ [Watch] Cristina Laila, Gateway Pundit

The Cops Were Chasing A Shoplifter. They Ended Up Destroying An Innocent Man's Home. Jay Stooksberry, Reason

Housing Bubble 2.0: Michigan Bank Offers Zero-Down Mortgages Andrew Moran, Economic Collapse News

Companies Have Now Invented “Climate Leave” William Teach, Right Wing News

Today, Even Snow Pants Are Accused Of Promoting Toxic Masculinity Naomi Schaefer Riley, Acculturated

There’s No Such Thing As An Unregulated Market [Watch] Learn Libery

For More go to the Home Page >>>

Search

Bookshelf

FreeMarket Central

Some titles recent, all recommended -

Special Video Feature

FreeMarket Central

Voices From The 2017 International Students For Liberty Conference

In Search Of History

When America Was Truly The Land Of Opportunity

For [early immigrants] America was truly the land of opportunity. For the first time in their lives, many were truly free to pursue their own objectives. That freedom released the human energies which created the United States. There were few government programs to turn to and nobody expected them. But also there were few rules and regulations. There were no licenses, no permits, no red tape to restrict them. They found, in fact, a free market, and most of them thrived on it. 

-- Milton Friedman,

Shadow Stats Snapshot


FreeMarket Central

ShadowStats alternate economic indicators are based on the methodology of noted economist John Williams, specialist in government economic reporting.

  • Unemployment:
    FreeMarket Central BLS: 4.1%
    FreeMarket Central Shadow Stats: 21.6%
  • Inflation:
    FreeMarket Central October Year-to-Year: 2.23% (CPI-U*)
    FreeMarket Central Shadow Stats: 10.0%

*[cpi-u is the Bureau of Labor Statistics inflation rate for all urban consumers]