04/06/2017

Pepsi Pulls Its Protest Ad [Watch]

E.J. Schultz and Ann-Christine Diaz, Advertising Age

Pepsi is pulling its Kendall Jenner ad after the spot drew a torrent of criticism, including complaints that the ad was not only clumsily executed but that it co-opted protest movements such as Black Lives Matter for commercial gain. The ad had been planned to run globally across TV and digital.

"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize," the brand said in a statement. "We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

Pepsi had stood by the widely mocked ad as recently as last evening when the brand issued a statement saying that the global ad "reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."

But a majority of people who weighed in on the ad on social media disagreed. Through 5 a.m. ET today, 77% of digital content engagement around the phrase "tone-deaf" mentioned both Kendall Jenner and Pepsi, according to marketing technology company Amobee, which monitors digital content.

Read full article



You May Also Like:

Reports: North Korean State Media Announced Nuclear Program Shutdown Frances Martel, Breitbart

North Korea Announced The Suspension Of Nuclear And Missile Tests, But What Does That Really Mean? Kemberlee Kaye, Legal Insurrection

The Kevin Williamson Saga Reveals The True Colors Of Journalists Joe Simonson, The Daily Caller

Make the Tax Cuts Permanent [Watch] The Editors, Natinoal Review

Liberal Senators’ Push to Investigate Sinclair Chilling Attempt To Silence Speech Armstrong Williams, The Daily Signal

Delusions Of Justice Joel Kotkin, City Journalo

Barbara Bush's Subversive Secret To Happiness Andrew Ferguson, The Weekly Standard

What Cowardice Looks Like: More On The Philadelphia Starbucks Controversy Christopher DeGroot

How North Korea’s Hackers Became Dangerously Good Timothy W. Martin, The Wall Street Journal

Trump, Don’t Be Fooled, North Korea May Be Laying A Trap For You [Watch] Harry J. Kazianis, Fox News

Are Republicans Draining Or Filling The Swamp? Chris Talgo and Lennie Jarratt, , American Thinker

TOTAL LOSERS: DNC Suing Trump Campaign, Russia, And Wikileaks For Colluding To Win 2016 Election Matt Vespa, Townhall

NY Times Reporter: Male Hillary Clinton Staffers Directed Sexist Comments At Me Alex Griswold, The Washington Free Beacon

For More go to the Home Page >>>

Join Our Email List



section

Bookshelf

FreeMarket Central

Some titles recent, all recommended -

Special Video Feature

FreeMarket Central

Voices From The 2017 International Students For Liberty Conference

section

In Search Of History

The Reagan Tax Cuts Worked

Thanks to "bracket creep," the inflation of the 1970s pushed millions of taxpayers into higher tax brackets even though their inflation-adjusted incomes were not rising. To help offset this tax increase and also to improve incentives to work, save, and invest, President Reagan proposed sweeping tax rate reductions during the 1980s. What happened? Total tax revenues climbed by 99.4 percent during the 1980s, and the results are even more impressive when looking at what happened to personal income tax revenues. Once the economy received an unambiguous tax cut in January 1983, income tax revenues climbed dramatically, increasing by more than 54 percent by 1989 (28 percent after adjusting for inflation).

 

-- Daniel J. Mitchell,

Shadow Stats Snapshot


FreeMarket Central

ShadowStats alternate economic indicators are based on the methodology of noted economist John Williams, specialist in government economic reporting.

  • Unemployment:
    FreeMarket Central BLS: 4.07%
    FreeMarket Central Shadow Stats: 21.7%
  • Inflation:
    FreeMarket Central March Year-to-Year: 2.21% (CPI-U*)
    FreeMarket Central Shadow Stats: 9.9%

*[cpi-u is the Bureau of Labor Statistics inflation rate for all urban consumers]

section