01/10/2017

Why ‘The New Celebrity Apprentice’ Makes Us Miss Trump [Watch]

R. J. Moeller, Acculturated

What do you do when your long-running, hit reality show loses its celebrity host? If you’re NBC and the show is Celebrity Apprentice, you rebrand it as The New Celebrity Apprentice and carry on—and you hope viewers don’t notice.

Did you happen to spot what’s so “new” about The New Celebrity Apprentice? If your answer was, “it seems much more boring,” then you are correct.

With Donald Trump on hiatus from the show to run the country for the next four years, mega-producer Mark Burnett took time off from butchering the remakes of beloved films like Ben-Hur to invite his pal, Arnold Schwarzenegger, to take the helm of the Celebrity Apprentice franchise.

For Americans of a certain age—those old enough to have witnessed his meteoric rise to both cinematic stardom and the governor’s mansion in Sacramento, CA—Schwarzenegger remains an endearing symbol of the opportunity this country, more than any other, offers to immigrants from around the globe. Personal scandals and improper diction aside, Arnold Schwarzenegger is a (generally) beloved American success story who has entertained millions of people for more than three decades.

But the first episode of The New Celebrity Apprentice’s first season accomplished something few ever thought possible: It made us miss Donald Trump.

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